UI / UX Design
VIVA Water
From pure hydration to wellness conversations, Viva Water is designed to elevate everyday wellness. The product offers premium mineralised, purified water in multiple formats. Branded for purity and vitality, it bridges necessity with aspiration.
Year :
2024
Industry :
FOOD & BEVERAGE / WELLNESS
Client :
VIVA Water
Project Duration :
6 months
Problem :
The bottled water market is crowded, with many brands focusing solely on functionality. However, modern consumers are more wellness-driven, seeking not just hydration but trust, purity, and a sense of wellbeing.
VIVA Water needed to differentiate itself by creating a premium yet approachable brand that connects emotionally while communicating clarity, quality, and authenticity.
Extensive research revealed that consumers look for transparency and trust in wellness products. Key findings included:
A preference for clear labeling with detailed mineral information.
A need for trusted sourcing to ensure product authenticity.
Convenient packaging for both home and office use.
These insights guided every decision — from visual identity to packaging strategy and brand messaging — ensuring alignment with consumer expectations.
Solution :
Design Clarity and Trust at the Core
The design direction aimed to inspire confidence and calm through a clean, minimal aesthetic:
Typography & Layout: Simple, elegant fonts with structured layouts to reflect purity and transparency.
Color Palette: Soothing tones that evoke freshness and wellness.
Packaging: Premium yet approachable designs for both 19L and 1.5L bottles.
Labels: Highlighted mineral content, purity, and wellness benefits to build immediate trust.
This cohesive visual system positioned VIVA Water as a modern wellness brand, not just a commodity.
Development Consistency & Quality Across Touchpoints
The development phase focused on ensuring quality and reinforcing brand identity:
Bottling Standards: Strict processes to maintain water purity, clarity, and taste.
Production Consistency: Uniform packaging quality across formats.
Digital & Marketing Rollout: Consistent branding across website, social media, and collateral.
Asset Optimization: Visual assets tailored for both print and digital platforms.
Every touchpoint was crafted to communicate trust, quality, and wellness consistently.
Challenge :
The VIVA Water project presented several unique challenges:
Differentiation in a saturated market: The bottled water industry is highly competitive, making it crucial to craft a brand identity that feels premium yet relatable.
Balancing minimalism with storytelling: Achieving a clean, minimal design while still conveying wellness, purity, and emotional value required careful visual and content decisions.
Maintaining brand consistency across physical and digital touchpoints: Ensuring that packaging, website, and marketing materials all carried the same tone and visual language demanded detailed guidelines and cross-platform refinement.
Packaging scalability: Designing bottle labels that worked equally well on both large 19L containers and small 1.5L bottles, without losing clarity or impact, required strategic layout adjustments.
Summary :
The VIVA Water brand successfully positioned itself as a wellness-driven hydration choice, not just bottled water.
Key outcomes include:
A distinctive brand identity that resonates with health-conscious consumers.
Increased trust and recognition through transparent communication and premium design.
A cohesive digital and physical presence, reinforcing wellness values at every interaction.
VIVA Water now stands as a symbol of purity, care, and modern living, appealing to both individual consumers and businesses.
More Projects
UI / UX Design
VIVA Water
From pure hydration to wellness conversations, Viva Water is designed to elevate everyday wellness. The product offers premium mineralised, purified water in multiple formats. Branded for purity and vitality, it bridges necessity with aspiration.
Year :
2024
Industry :
FOOD & BEVERAGE / WELLNESS
Client :
VIVA Water
Project Duration :
6 months
Problem :
The bottled water market is crowded, with many brands focusing solely on functionality. However, modern consumers are more wellness-driven, seeking not just hydration but trust, purity, and a sense of wellbeing.
VIVA Water needed to differentiate itself by creating a premium yet approachable brand that connects emotionally while communicating clarity, quality, and authenticity.
Extensive research revealed that consumers look for transparency and trust in wellness products. Key findings included:
A preference for clear labeling with detailed mineral information.
A need for trusted sourcing to ensure product authenticity.
Convenient packaging for both home and office use.
These insights guided every decision — from visual identity to packaging strategy and brand messaging — ensuring alignment with consumer expectations.
Solution :
Design Clarity and Trust at the Core
The design direction aimed to inspire confidence and calm through a clean, minimal aesthetic:
Typography & Layout: Simple, elegant fonts with structured layouts to reflect purity and transparency.
Color Palette: Soothing tones that evoke freshness and wellness.
Packaging: Premium yet approachable designs for both 19L and 1.5L bottles.
Labels: Highlighted mineral content, purity, and wellness benefits to build immediate trust.
This cohesive visual system positioned VIVA Water as a modern wellness brand, not just a commodity.
Development Consistency & Quality Across Touchpoints
The development phase focused on ensuring quality and reinforcing brand identity:
Bottling Standards: Strict processes to maintain water purity, clarity, and taste.
Production Consistency: Uniform packaging quality across formats.
Digital & Marketing Rollout: Consistent branding across website, social media, and collateral.
Asset Optimization: Visual assets tailored for both print and digital platforms.
Every touchpoint was crafted to communicate trust, quality, and wellness consistently.
Challenge :
The VIVA Water project presented several unique challenges:
Differentiation in a saturated market: The bottled water industry is highly competitive, making it crucial to craft a brand identity that feels premium yet relatable.
Balancing minimalism with storytelling: Achieving a clean, minimal design while still conveying wellness, purity, and emotional value required careful visual and content decisions.
Maintaining brand consistency across physical and digital touchpoints: Ensuring that packaging, website, and marketing materials all carried the same tone and visual language demanded detailed guidelines and cross-platform refinement.
Packaging scalability: Designing bottle labels that worked equally well on both large 19L containers and small 1.5L bottles, without losing clarity or impact, required strategic layout adjustments.
Summary :
The VIVA Water brand successfully positioned itself as a wellness-driven hydration choice, not just bottled water.
Key outcomes include:
A distinctive brand identity that resonates with health-conscious consumers.
Increased trust and recognition through transparent communication and premium design.
A cohesive digital and physical presence, reinforcing wellness values at every interaction.
VIVA Water now stands as a symbol of purity, care, and modern living, appealing to both individual consumers and businesses.
More Projects
UI / UX Design
VIVA Water
From pure hydration to wellness conversations, Viva Water is designed to elevate everyday wellness. The product offers premium mineralised, purified water in multiple formats. Branded for purity and vitality, it bridges necessity with aspiration.
Year :
2024
Industry :
FOOD & BEVERAGE / WELLNESS
Client :
VIVA Water
Project Duration :
6 months
Problem :
The bottled water market is crowded, with many brands focusing solely on functionality. However, modern consumers are more wellness-driven, seeking not just hydration but trust, purity, and a sense of wellbeing.
VIVA Water needed to differentiate itself by creating a premium yet approachable brand that connects emotionally while communicating clarity, quality, and authenticity.
Extensive research revealed that consumers look for transparency and trust in wellness products. Key findings included:
A preference for clear labeling with detailed mineral information.
A need for trusted sourcing to ensure product authenticity.
Convenient packaging for both home and office use.
These insights guided every decision — from visual identity to packaging strategy and brand messaging — ensuring alignment with consumer expectations.
Solution :
Design Clarity and Trust at the Core
The design direction aimed to inspire confidence and calm through a clean, minimal aesthetic:
Typography & Layout: Simple, elegant fonts with structured layouts to reflect purity and transparency.
Color Palette: Soothing tones that evoke freshness and wellness.
Packaging: Premium yet approachable designs for both 19L and 1.5L bottles.
Labels: Highlighted mineral content, purity, and wellness benefits to build immediate trust.
This cohesive visual system positioned VIVA Water as a modern wellness brand, not just a commodity.
Development Consistency & Quality Across Touchpoints
The development phase focused on ensuring quality and reinforcing brand identity:
Bottling Standards: Strict processes to maintain water purity, clarity, and taste.
Production Consistency: Uniform packaging quality across formats.
Digital & Marketing Rollout: Consistent branding across website, social media, and collateral.
Asset Optimization: Visual assets tailored for both print and digital platforms.
Every touchpoint was crafted to communicate trust, quality, and wellness consistently.
Challenge :
The VIVA Water project presented several unique challenges:
Differentiation in a saturated market: The bottled water industry is highly competitive, making it crucial to craft a brand identity that feels premium yet relatable.
Balancing minimalism with storytelling: Achieving a clean, minimal design while still conveying wellness, purity, and emotional value required careful visual and content decisions.
Maintaining brand consistency across physical and digital touchpoints: Ensuring that packaging, website, and marketing materials all carried the same tone and visual language demanded detailed guidelines and cross-platform refinement.
Packaging scalability: Designing bottle labels that worked equally well on both large 19L containers and small 1.5L bottles, without losing clarity or impact, required strategic layout adjustments.
Summary :
The VIVA Water brand successfully positioned itself as a wellness-driven hydration choice, not just bottled water.
Key outcomes include:
A distinctive brand identity that resonates with health-conscious consumers.
Increased trust and recognition through transparent communication and premium design.
A cohesive digital and physical presence, reinforcing wellness values at every interaction.
VIVA Water now stands as a symbol of purity, care, and modern living, appealing to both individual consumers and businesses.