Branding
Qalb
From timeless scents to heartfelt moments, Qalb is a fragrance and lifestyle brand designed to capture emotions. It blends carefully crafted perfumes, candles, and gifts into experiences that feel personal. Rooted in culture, it bridges memory, identity, and design with modern elegance.
Year :
2024
Industry :
FRAGRANCE / LIFESTYLE
Client :
Qalb
Project Duration :
8 Months
Understanding Emotions
Research revealed that fragrance buyers seek more than just a scent — they desire stories, nostalgia, and emotional resonance.
Key insights included:
A demand for authenticity and premium presentation.
Desire for cultural depth, where fragrances are tied to memory and identity.
A gap in the market for brands that connect emotionally rather than purely visually.
These findings influenced everything — from the brand name “Qalb” (meaning “heart”) to packaging, tone of voice, and digital presence.
Design — Designing with Emotion
The design direction focused on softness, elegance, and cultural resonance.
Typography & Colors were selected to convey intimacy and warmth, balancing modernity with tradition.
Packaging Design emphasized premium quality, with tactile finishes and refined structures to create a luxury unboxing experience.
Digital & Physical Visual Language was unified — every touchpoint, from the website to product labels, was designed to evoke trust, sophistication, and emotional connection.
The brand identity system was built to be timeless yet adaptable for future product lines and campaigns.
Development — Attention to Detail
Development was guided by consistency and precision:
Bottle design, labeling, and gift packaging were all optimized to reflect a premium lifestyle experience.
E-commerce flows were streamlined for ease of use, ensuring the online journey felt as elegant as the product itself.
High-quality imagery, content delivery, and UI refinements reinforced the brand’s promise of heartfelt luxury.
From microinteractions on the website to physical product detailing, every element told the same emotional story.
Concept — Inspired by the Heart
At its core, Qalb is about connecting fragrance to human emotion.
The concept draws inspiration from the meaning of “Qalb” — the heart, symbolizing emotion, memory, and identity.
By uniting fragrance artistry with storytelling, the brand creates experiences that feel deeply personal yet universally relatable.
Every product is designed to carry not just scent, but emotion and cultural identity, transforming Qalb into more than a brand — a lifestyle.
Summary :
Outcome
Cohesive premium brand experience across physical and digital touchpoints.
A distinct emotional positioning in the fragrance market, setting Qalb apart from generic luxury competitors.
Improved engagement and trust through refined e-commerce UX and storytelling-led content.
A scalable visual identity system that supports future expansion of product lines and campaigns.
Summary
Qalb showcases how deep research, emotional storytelling, and elegant design can transform a fragrance into an experience that lives in the heart. By weaving together cultural resonance, premium aesthetics, and seamless usability, the brand successfully positions itself as a new voice in luxury lifestyle.
More Projects
Branding
Qalb
From timeless scents to heartfelt moments, Qalb is a fragrance and lifestyle brand designed to capture emotions. It blends carefully crafted perfumes, candles, and gifts into experiences that feel personal. Rooted in culture, it bridges memory, identity, and design with modern elegance.
Year :
2024
Industry :
FRAGRANCE / LIFESTYLE
Client :
Qalb
Project Duration :
8 Months
Understanding Emotions
Research revealed that fragrance buyers seek more than just a scent — they desire stories, nostalgia, and emotional resonance.
Key insights included:
A demand for authenticity and premium presentation.
Desire for cultural depth, where fragrances are tied to memory and identity.
A gap in the market for brands that connect emotionally rather than purely visually.
These findings influenced everything — from the brand name “Qalb” (meaning “heart”) to packaging, tone of voice, and digital presence.
Design — Designing with Emotion
The design direction focused on softness, elegance, and cultural resonance.
Typography & Colors were selected to convey intimacy and warmth, balancing modernity with tradition.
Packaging Design emphasized premium quality, with tactile finishes and refined structures to create a luxury unboxing experience.
Digital & Physical Visual Language was unified — every touchpoint, from the website to product labels, was designed to evoke trust, sophistication, and emotional connection.
The brand identity system was built to be timeless yet adaptable for future product lines and campaigns.
Development — Attention to Detail
Development was guided by consistency and precision:
Bottle design, labeling, and gift packaging were all optimized to reflect a premium lifestyle experience.
E-commerce flows were streamlined for ease of use, ensuring the online journey felt as elegant as the product itself.
High-quality imagery, content delivery, and UI refinements reinforced the brand’s promise of heartfelt luxury.
From microinteractions on the website to physical product detailing, every element told the same emotional story.
Concept — Inspired by the Heart
At its core, Qalb is about connecting fragrance to human emotion.
The concept draws inspiration from the meaning of “Qalb” — the heart, symbolizing emotion, memory, and identity.
By uniting fragrance artistry with storytelling, the brand creates experiences that feel deeply personal yet universally relatable.
Every product is designed to carry not just scent, but emotion and cultural identity, transforming Qalb into more than a brand — a lifestyle.
Summary :
Outcome
Cohesive premium brand experience across physical and digital touchpoints.
A distinct emotional positioning in the fragrance market, setting Qalb apart from generic luxury competitors.
Improved engagement and trust through refined e-commerce UX and storytelling-led content.
A scalable visual identity system that supports future expansion of product lines and campaigns.
Summary
Qalb showcases how deep research, emotional storytelling, and elegant design can transform a fragrance into an experience that lives in the heart. By weaving together cultural resonance, premium aesthetics, and seamless usability, the brand successfully positions itself as a new voice in luxury lifestyle.
More Projects
Branding
Qalb
From timeless scents to heartfelt moments, Qalb is a fragrance and lifestyle brand designed to capture emotions. It blends carefully crafted perfumes, candles, and gifts into experiences that feel personal. Rooted in culture, it bridges memory, identity, and design with modern elegance.
Year :
2024
Industry :
FRAGRANCE / LIFESTYLE
Client :
Qalb
Project Duration :
8 Months
Understanding Emotions
Research revealed that fragrance buyers seek more than just a scent — they desire stories, nostalgia, and emotional resonance.
Key insights included:
A demand for authenticity and premium presentation.
Desire for cultural depth, where fragrances are tied to memory and identity.
A gap in the market for brands that connect emotionally rather than purely visually.
These findings influenced everything — from the brand name “Qalb” (meaning “heart”) to packaging, tone of voice, and digital presence.
Design — Designing with Emotion
The design direction focused on softness, elegance, and cultural resonance.
Typography & Colors were selected to convey intimacy and warmth, balancing modernity with tradition.
Packaging Design emphasized premium quality, with tactile finishes and refined structures to create a luxury unboxing experience.
Digital & Physical Visual Language was unified — every touchpoint, from the website to product labels, was designed to evoke trust, sophistication, and emotional connection.
The brand identity system was built to be timeless yet adaptable for future product lines and campaigns.
Development — Attention to Detail
Development was guided by consistency and precision:
Bottle design, labeling, and gift packaging were all optimized to reflect a premium lifestyle experience.
E-commerce flows were streamlined for ease of use, ensuring the online journey felt as elegant as the product itself.
High-quality imagery, content delivery, and UI refinements reinforced the brand’s promise of heartfelt luxury.
From microinteractions on the website to physical product detailing, every element told the same emotional story.
Concept — Inspired by the Heart
At its core, Qalb is about connecting fragrance to human emotion.
The concept draws inspiration from the meaning of “Qalb” — the heart, symbolizing emotion, memory, and identity.
By uniting fragrance artistry with storytelling, the brand creates experiences that feel deeply personal yet universally relatable.
Every product is designed to carry not just scent, but emotion and cultural identity, transforming Qalb into more than a brand — a lifestyle.
Summary :
Outcome
Cohesive premium brand experience across physical and digital touchpoints.
A distinct emotional positioning in the fragrance market, setting Qalb apart from generic luxury competitors.
Improved engagement and trust through refined e-commerce UX and storytelling-led content.
A scalable visual identity system that supports future expansion of product lines and campaigns.
Summary
Qalb showcases how deep research, emotional storytelling, and elegant design can transform a fragrance into an experience that lives in the heart. By weaving together cultural resonance, premium aesthetics, and seamless usability, the brand successfully positions itself as a new voice in luxury lifestyle.