Web Design
BCL — Business Class for Less
Designing and developing a premium yet affordable flight booking experience for travelers seeking business-class luxury without breaking the bank.
Year :
2019
Industry :
Air Ticket
Client :
BCL
Project Duration :
15 Weeks
Problem :
BCL (Business Class for Less) is a flight booking platform designed to help travelers find and book business-class flights at more affordable prices, across multiple airlines.
The objective was to create a modern, visually appealing, and user-friendly platform that simplifies the premium flight booking experience, while building trust and engagement among travelers seeking exclusive offers.
Goals & Objectives
Build a clean, conversion-focused interface for easy flight search and booking.
Deliver a seamless user experience across devices.
Integrate secure transactions and real-time flight information.
Position BCL as a trusted go-to platform for business-class travel at discounted rates.
Solution :
Research & Strategy
Before starting design, I analyzed existing flight booking platforms to identify:
Pain points like cluttered search flows and hidden fees.
Opportunities to offer a premium feel without overcomplicating the UI.
Traveler behavior patterns price sensitivity + preference for flexibility.
These insights informed the information architecture, search logic, and UI design.
Design Creating a Premium Booking Experience
The design approach focused on clarity, trust, and premium aesthetics:
Clean layouts with intuitive navigation for easy flight search.
Visual hierarchy to highlight pricing, airline options, and booking CTAs.
Responsive design to ensure a seamless experience on desktop, tablet, and mobile.
Use of subtle animations and interactive charts to enhance engagement without overwhelming users.
Challenge :
I built the website from scratch, ensuring both strong performance and smooth functionality:
User-Centric Interface: Enabled effortless search, comparison, and booking based on budget, destination, and airline.
Dynamic Flight Search: Implemented advanced filtering for dates, destinations, airlines, and fare types.
Secure Payment Gateway: Integrated encrypted payment systems to ensure safe transactions.
Mobile Responsiveness: Optimized layouts and interactions for mobile travelers.
Real-Time Updates: Added live flight status integrations to keep users informed.
Interactive Features: Designed fare comparison charts, airline reviews, and user feedback sections to boost transparency and trust.
Summary :
Outcome
The successful launch of the BCL platform resulted in:
A modern and user-friendly booking experience.
Positive feedback from travelers, airline partners, and industry experts.
Increased user engagement and trust, positioning BCL as a competitive player in the premium travel market.
A scalable platform ready to integrate more features and partnerships in the future.
Summary
The BCL project exemplifies how clean design, robust functionality, and strategic UX can transform complex flight booking into a smooth and elegant experience.
As a freelance designer and developer, this project highlights my ability to build end-to-end digital solutions that balance aesthetics, performance, and user needs — especially in highly competitive industries like travel.
More Projects
Web Design
BCL — Business Class for Less
Designing and developing a premium yet affordable flight booking experience for travelers seeking business-class luxury without breaking the bank.
Year :
2019
Industry :
Air Ticket
Client :
BCL
Project Duration :
15 Weeks
Problem :
BCL (Business Class for Less) is a flight booking platform designed to help travelers find and book business-class flights at more affordable prices, across multiple airlines.
The objective was to create a modern, visually appealing, and user-friendly platform that simplifies the premium flight booking experience, while building trust and engagement among travelers seeking exclusive offers.
Goals & Objectives
Build a clean, conversion-focused interface for easy flight search and booking.
Deliver a seamless user experience across devices.
Integrate secure transactions and real-time flight information.
Position BCL as a trusted go-to platform for business-class travel at discounted rates.
Solution :
Research & Strategy
Before starting design, I analyzed existing flight booking platforms to identify:
Pain points like cluttered search flows and hidden fees.
Opportunities to offer a premium feel without overcomplicating the UI.
Traveler behavior patterns price sensitivity + preference for flexibility.
These insights informed the information architecture, search logic, and UI design.
Design Creating a Premium Booking Experience
The design approach focused on clarity, trust, and premium aesthetics:
Clean layouts with intuitive navigation for easy flight search.
Visual hierarchy to highlight pricing, airline options, and booking CTAs.
Responsive design to ensure a seamless experience on desktop, tablet, and mobile.
Use of subtle animations and interactive charts to enhance engagement without overwhelming users.
Challenge :
I built the website from scratch, ensuring both strong performance and smooth functionality:
User-Centric Interface: Enabled effortless search, comparison, and booking based on budget, destination, and airline.
Dynamic Flight Search: Implemented advanced filtering for dates, destinations, airlines, and fare types.
Secure Payment Gateway: Integrated encrypted payment systems to ensure safe transactions.
Mobile Responsiveness: Optimized layouts and interactions for mobile travelers.
Real-Time Updates: Added live flight status integrations to keep users informed.
Interactive Features: Designed fare comparison charts, airline reviews, and user feedback sections to boost transparency and trust.
Summary :
Outcome
The successful launch of the BCL platform resulted in:
A modern and user-friendly booking experience.
Positive feedback from travelers, airline partners, and industry experts.
Increased user engagement and trust, positioning BCL as a competitive player in the premium travel market.
A scalable platform ready to integrate more features and partnerships in the future.
Summary
The BCL project exemplifies how clean design, robust functionality, and strategic UX can transform complex flight booking into a smooth and elegant experience.
As a freelance designer and developer, this project highlights my ability to build end-to-end digital solutions that balance aesthetics, performance, and user needs — especially in highly competitive industries like travel.
More Projects
Web Design
BCL — Business Class for Less
Designing and developing a premium yet affordable flight booking experience for travelers seeking business-class luxury without breaking the bank.
Year :
2019
Industry :
Air Ticket
Client :
BCL
Project Duration :
15 Weeks
Problem :
BCL (Business Class for Less) is a flight booking platform designed to help travelers find and book business-class flights at more affordable prices, across multiple airlines.
The objective was to create a modern, visually appealing, and user-friendly platform that simplifies the premium flight booking experience, while building trust and engagement among travelers seeking exclusive offers.
Goals & Objectives
Build a clean, conversion-focused interface for easy flight search and booking.
Deliver a seamless user experience across devices.
Integrate secure transactions and real-time flight information.
Position BCL as a trusted go-to platform for business-class travel at discounted rates.
Solution :
Research & Strategy
Before starting design, I analyzed existing flight booking platforms to identify:
Pain points like cluttered search flows and hidden fees.
Opportunities to offer a premium feel without overcomplicating the UI.
Traveler behavior patterns price sensitivity + preference for flexibility.
These insights informed the information architecture, search logic, and UI design.
Design Creating a Premium Booking Experience
The design approach focused on clarity, trust, and premium aesthetics:
Clean layouts with intuitive navigation for easy flight search.
Visual hierarchy to highlight pricing, airline options, and booking CTAs.
Responsive design to ensure a seamless experience on desktop, tablet, and mobile.
Use of subtle animations and interactive charts to enhance engagement without overwhelming users.
Challenge :
I built the website from scratch, ensuring both strong performance and smooth functionality:
User-Centric Interface: Enabled effortless search, comparison, and booking based on budget, destination, and airline.
Dynamic Flight Search: Implemented advanced filtering for dates, destinations, airlines, and fare types.
Secure Payment Gateway: Integrated encrypted payment systems to ensure safe transactions.
Mobile Responsiveness: Optimized layouts and interactions for mobile travelers.
Real-Time Updates: Added live flight status integrations to keep users informed.
Interactive Features: Designed fare comparison charts, airline reviews, and user feedback sections to boost transparency and trust.
Summary :
Outcome
The successful launch of the BCL platform resulted in:
A modern and user-friendly booking experience.
Positive feedback from travelers, airline partners, and industry experts.
Increased user engagement and trust, positioning BCL as a competitive player in the premium travel market.
A scalable platform ready to integrate more features and partnerships in the future.
Summary
The BCL project exemplifies how clean design, robust functionality, and strategic UX can transform complex flight booking into a smooth and elegant experience.
As a freelance designer and developer, this project highlights my ability to build end-to-end digital solutions that balance aesthetics, performance, and user needs — especially in highly competitive industries like travel.